About us

At AlexJay, we believe beauty should never come at the cost of your health. We’re not just another gloss, balm, or liner brand — we’re building a beauty movement rooted in care, confidence, and intention.

Every product we create is thoughtfully formulated with nourishing ingredients and elevated color, designed to enhance your natural beauty while being mindful of what goes on your skin. Because looking good and feeling good should always go hand in hand.

AlexJay was founded with a clear vision: to create clean, hydrating beauty essentials that celebrate self-expression and support everyday wellness. From vitamin-rich glosses to hydrating balms and precision liners, each formula is crafted to deliver performance, comfort, and confidence — without compromise.

This is more than makeup.
It’s self-care.
It’s confidence.
It’s AlexJay.