About us

At AlexJay, we believe beauty should never come at the cost of your health. We’re not just another gloss, lip balm, or lip liner brand — we’re a lip care movement. Every product we create is designed with intention, blending nourishing ingredients and bold colors to make you look good while also caring for what goes on your body.

Founded with the vision of offering luxury, affordable, and clean lip products, AlexJay celebrates self-expression while putting wellness first. From our vitamin-rich glosses to our hydrating balms and precise liners, each formula is crafted to enhance your natural beauty and give you confidence without compromise.

Because at the end of the day, it’s more than makeup — it’s self-care, it’s confidence, it’s AlexJay